On the Ground
Careers Expo Activations
National expo activations helping students discover automotive career opportunities through hands-on engagement and real-world interaction.
Industry-led initiative · Powered by Mechanic.com.au
Help shape the future of Australia's automotive workforce.
GearUP Auto Careers is an industry-led initiative designed to help tackle Australia's growing automotive skills shortage by connecting future talent with real career pathways across the industry.
Through careers expos, digital campaigns, industry storytelling and community engagement, GearUP is helping inspire the next generation while strengthening connections between future talent and the automotive industry.
National Careers Expos·Industry Storytelling·Workforce Engagement·Industry Collaboration
The Industry Challenge
A national skills shortage — and a generation that hasn't seen what modern automotive really looks like.
Australia's automotive industry is facing a growing skills shortage across workshops, diagnostics, EV technology, heavy vehicle and emerging technical roles.
At the same time, many young Australians remain unaware of the opportunities available within the modern automotive industry.
GearUP exists to help strengthen the long-term workforce pipeline by improving awareness, changing perceptions, and creating stronger connections between industry and future talent.
Inspire Future Talent
Helping more young Australians discover rewarding automotive career pathways.
Connect Industry
Bringing together employers, workshops, brands and training organisations.
Strengthen Pathways
Supporting stronger long-term workforce connections across the industry.
Promote Opportunity
Showcasing the technology, innovation and diversity of modern automotive careers.
Building Momentum Across Australia
Already in workshops, expos and communities — right now.
GearUP Auto Careers is already engaging with students, industry and the broader community through careers expos, digital storytelling, workforce engagement initiatives and industry collaboration.
Storytelling
Industry Storytelling
Video interviews and career journey content showcasing real people across Australia's automotive industry.
Engagement
Employer & Industry Engagement
Connecting workshops, brands and organisations with future talent and workforce conversations.
Modern Careers
Modern Automotive Careers
Highlighting pathways across EVs, diagnostics, leadership, fabrication, heavy vehicle, customer experience and more.
1000s
Student engagements
National
Careers expo activations
Industry
Supported initiative
Growing
Automotive community reach
Why Industry Is Getting Behind GearUP
A collaborative effort to keep Australia's automotive industry moving forward.
Australia's automotive industry plays a critical role in keeping the country moving, but attracting future talent has become one of the industry's biggest long-term challenges.
GearUP is designed to help create stronger awareness, engagement and career pathways by bringing together industry, employers and the next generation of automotive talent.
We're working to support long-term workforce sustainability through collaboration, storytelling, visibility and industry participation.
Careers Expo Engagement
Industry Visibility
Positive Industry Representation
Future Workforce Support
Employer Connection Opportunities
National Awareness Initiatives
Register Your Interest
Join the industry shaping the next generation.
If your organisation is interested in supporting GearUP Auto Careers or learning more about the initiative, register your details below and our team will be in touch.
Industry Interest Form
Takes 2 minutes · We'll be in touch